not just for cows


World status is often determined through visual cues. This emphasis, placed on a person’s external image as opposed to the reality of their identity, is part of what binds our ability to be concerned with matters of the heart.

In wanting to provide a two-fold transformation, both object and person, varying degrees of status symbols were used in the creation of a juice bar. Trash wood was salvaged from dumpsters and alleys to be used in the construction of architectural forms that reference third-world structures but function as tables and shelves in the installation. Wheatgrass was then grown and transplanted onto the structures to represent the first-world status of a healthy lawn. The system of a juice bar is one of a bourgeois trend, and so to counteract the exclusivity due to money that takes place in the various trends in our society, participants were welcome to cut and make juice out of the grass free of charge.

Wheatgrass, the type of grass used in the installation, has immense health benefits. The chlorophyll molecule in the wheatgrass is almost identical to the hemoglobin molecule in our blood. When we drink the wheatgrass juice our bodies read it as a building agent for our blood. The reality is that by drinking the juice the participants are cleaning their cleanser, their blood. The metaphor is that through focusing on interior transformation we can eliminate social constructed affluence based on appearance, and place emphasis on people rather than on their belongings.